Business web design and e-marketing services
Ad Finem provide complete web design and internet marketing solutions for businesses that wish to use the internet to draw new business while complying with legislation such as the Disability Discrimination Act. This is a complete all-in-one method for businesses to access new customers through the internet by sourcing all their internet needs to one company.
These are not fixed packages; we provide everything required on an individual basis, ranging from a simple website to executing a full strategic internet campaign. The difference? Your business can draw new customers with minimal time requirements by entrusting a single development company to design a suitable internet strategy, develop a website (and features), and market it - and all in compliance with current legislation.
Our websites are of finest quality, with features such as page error alarms and customer monitoring. Dedicated designers produce innovative graphics designed to appeal to your customers and we are of the first and few companies to produce true contemporary web design to the SME sector. Web sites are quality assured and we provide full customer support, even directly to your customers if they encounter difficulties while using your website.
Who is it most suitable for?
Established businesses and start-ups that do not wish to sacrifice the resources to carry out a full internet campaign (but wish to draw new customers that way), or who are concerned for meeting legislation, or businesses who require a simple but superior quality website. As projects are designing to suit the business we are able to work with clients that already have an internet presence or marketing campaign, or have no presence at all.
What would a solution include?
A consultation is essential to ensure that the optimum design is realised and that a good working relationship is started. The plan will then include appropriate internet facilities to make the solution work. These can be summarised:
- Consultation and internet plan development
- Web site design and development
- Legislation compliance testing
- Development of online facilities for customers
- Development of facilities for advertising
- Development of advertising
How would the marketing be carried out?
The internet allows for strategic marketing campaigns, such as use of promotions to encourage customer contact and subsequent pursual by automatic email facility. Ad Finem will plan the campaign with you and will provide all the facilities required to promote the business online.
- Search engine campaigns
- Sponsored search engine campaigns
- Strategic promotion
- Use of marketing tools
- Audio or video in pages alongside regular text
- Email auto responders
- Dynamic web pages for promotions
- Internet affiliation schemes
- Analysis of the businesses customer trends (on the internet) to focus future campaigns
- Affiliate schemes
- E-mail and news letter campaigns, including news groups
Website features
Our websites are comprehensive and therefore we only list some of our more unique features:
- Internet facilities
- for customer interaction
- to make your business accessible through the internet
- to increase efficiency
- Marketing facilities
- Warning facility to notify us of website errors
- Full support
- Support facility for website visitors (direct to us)
- Accessible, Disability Discrimination Act compliant, websites (on request)
Agile project development
An agile approach to projects allows tailoring to a range of industries and business positions (whether already established on the internet or not) and allows projects to be changed during development while minimising the financial impact. The benefits are greatest for businesses whose requirements are constantly changing, or who wish to develop the internet plan as it evolves.
Website legal compliance including Disability Discrimination Act
Section III of the Disability Discrimination Act, which came into force October 1st 1999, refers to making web sites accessible. Most websites have breached the legislation since that date. Other legislation covers issues such website law, EU anti-spam law, and UK E-commerce regulations, and privacy policies. Read more »
Ad Finem can provide DDA compliant websites and offer features to ensure compliance with legislation.
End user tested web sites
Many of today's websites are designed to show off the latest internet technologies and the end user, the customer, is often forgotten. Ad Finem develop websites based on 'end-user' research carried out by external institutions to ensure that your customers do not abandon your site.
NB: The features listed may not apply to lower priced web development packages offered by Ad Finem Limited. Full details of the features to be included will be discussed and listed in the Project Proposal prior to commencement of the project. Not all features may be offered, depending upon your budget, feature availability, and mutual agreement.
